deserve is the opposite of serve

Although technically, “there is a number you can call to get the settlement you may deserve” doesn’t guarantee a settlement, it just states that getting a settlement will be your goal when you call. In which case it could be true of any number, if you call it with settlements in mind.

If you’re in an accident, there is a number you can call to get the settlement you may deserve.
“May deserve”?
This commercial used to say they would get you “the settlement you deserve.” Now they’ve changed it to say “the settlement you MAY deserve.”
They got afraid of being accused of false advertising. They don’t want to promise you that you’ll get a settlement, because they can’t guarantee the court will rule that you deserve one, legally speaking.
But they still ARE promising you a settlement! They’re just not promising that you’ll DESERVE the settlement you get.
They are saying that you can call them and get a settlement even if you don’t deserve it. THAT’S WHAT THEY’RE SAYING.
“We’ll get you the settlement you deserve” would be logical and accurate, even if the settlement you deserve is ZERO DOLLARS. Or NEGATIVE DOLLARS.
Is it your goal to become a logic consultant for marketing firms? ‘Cause I can tell you right now, they’re not hiring.

MOUSEOVER TEXT: deserve is the opposite of serve

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2 Responses to 1160

  1. Matthew says:

    The logic consulting that marketing firms *really* need is someone to explain that “not an option” does not mean “not a choice”. When the detergent commercial says “cleanliness is not an option”, I don’t think it means what they think it means…